Built by retailers who knew exactly what smokers wanted. Founded in 2014, Crux is a boutique Nicaraguan house, small-batch and crafted at the legendary Plasencia factory in Estelí, with a modern eye and an old-soul respect for the leaf.
Crux was started in 2014 by Jeff Haugen and Joel Rogers, longtime cigar retailers who set out to build the cigars they always wished they could sell. That retailer's instinct, knowing what actually resonates at the counter, runs through the whole line.
Every Crux is small-batch and hand-rolled at the famed Plasencia factory in Estelí, Nicaragua, pairing boutique creativity with one of the most respected production houses in the country.
Step into our walk-in humidor in The Woodlands to explore the Crux lineup and ask our staff for a recommendation.